Amazon
One of our main resources for research was the vastly popular Amazon. Firstly on Amazon we searched for the most popular horror films/programmes in which people are purchasing at the time we were planning our trailer. Whilst researching we discovered our genre of zombie is within the top 10 on the website. Straight away to us we thought that this means that our horror film has the potential for a large audience as its from one of the most popular sub genres of horror. This is a clear reason as to why we decided to use Zombies as our sub genre in our trailer as it will maximise our chances of becoming popular and successful within our sub genre. J.B
Whilst considering what sub genre to use for our teaser trailer we used Amazon as a resource to find out what people were buying. During our research we discovered that one of our main inspirations 'World War Z' was the second best selling horror dvd on Amazon, following this it has spent 287 days being in the top 100. Instantly his reveals to us we are targeting a large set of people with our film. Following this 'Warm Bodies' being another similar film to ours places 11th in the top selling horror films of amazon. This supports our point of having a vast potential audience as many of the similar films are within the top selling horrors. This reveals to us we could equally have the same popularity and effectively a large profit.
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A total of 4 out of the top 20 best selling horror films on DVD and Blu-ray on Amazon are of a same sub genre as we plan ours to be. This was a huge factor in deciding what sub genre to use as we believe we have a higher chance of becoming successful due to the success of already existing films.
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