Google Trends
Yet another resource we decided to use for our audience research was Google trends. We did this because Google is the most popular internet search engine and therefore we believe it would give us relevant and accurate results. On Google Trends we discovered that there is evidently a constant increase in demand for Zombie based films etc. Therefore this research shows us that the vast fan base for the Zombie sub-genre is continuing to expand as time goes on which gives us confidence that when we release our film we will have a even larger audience. Following this as the market for Zombie based films are so popular we decided to base our film around this sub genre. J.B
Following this one of our ideas for our horror film is a 'apocalypse' theme. When researched on google trends we discovered that there are many peaks within the graph which leaves us with the conclusion that this trend is very popular among the targeting audience. This helped us to make our decision for our trailer as we plan to target the largest potential audience possible. I believe that this trend is popular due to the predictions of the end of the world such as 2012 which has even been made into a film. We believe it is popular because it is covered in detail by the media and is made out to be a big deal. Therefore we believe taking this real life issue and inserting it as our sub genre will be an effective way to target and gain a large audience.