Box Office Mojo
Another website we used whilst conducting our audience research was Box Office Mojo. When we conducted our search on Box Office Mojo, we discovered that "World War Z" was the second highest selling film of the week and was the highest selling film of our horrors. "World War Z" is a zombie film and therefore zombie films are peaking at the moment. This helped us to choose Zombie genre for our horror. This ultimately revealed to us that this typical genre is largely popular among the target audience at the moment and as our film will be released soon then it could ultimately have the same potential.
G.S